Chet The success of every product; whether it is the ergonomic workspace you’ve created, the application you’re using to order your groceries or the email client you are typing into, can be linked to their brilliance in product design. UX designers have the sole responsibility of making any product/requirement easy and enjoyable to use. Therefore, UX […]
A Product Manager is a person that is responsible for the discovery, strategy, launch, execution, and growth of any given product. McKinsey & Company said ‘as long as a company has a product, it requires a product manager’. They even call their Product Managers mini-CEOs. Why’s that? Indra Nooyi (CEO of PepsiCo.), Susan Wojcicki (CEO […]
The Wall Street Journal recently called ‘Product Manager’ a dream job. However, the path to becoming a Product Manager certainly isn’t an easy one. For most people, it starts with the role of an Associate Product Manager. A Product Manager collaborates with multiple teams to lead the entire lifecycle of a product, from development to […]
Product Managers are geniuses who determine what to build, how to build it, how to market it, and eventually how to sell it. Needless to say, the role of a Product Manager is at the core of the development team for any company, especially tech companies. Accounting for today’s 49% of US e-commerce, Amazon is […]
Keeping up with peers or influencers on social media has become as important as doing the job itself. Leaders are disrupting the market with powerful innovations and their insights can do wonders in developing strategies for your success. Here is a list of our top ten Product Marketers we found very useful to follow on […]
Every brand wants to build a product that offers a flawless user experience. But that is easier said than done. Knowing what a user needs and wants from a product is a complex process, one that is learned over a period of time. A product tester plays a big role in that journey. The role […]
The skill gap has been a hot topic for discussion among entrepreneurs and educational institutions lately. The longer people spend on a particular industry or profession, the higher are the chances of becoming comfortable and complacent. What’s worse is some people call themselves ‘experts’ in a particular role in an attempt to justify not learning […]
Each time we engage with a digital screen, we’re also responding to the work of user interface designers. Every page and section is carefully designed to make your experience as smooth and intuitive as possible. A UI professional is responsible for representing a brand online in a way that is aligns with the brand’s purpose. […]
The role of a Product Manager is a versatile one. The closest we can get to a definition is: a Product Manager identifies market problems worth solving and then leads the group that will solve those problems. On any given day, a Product Manager has to meet with different groups of people (legal, finance, engineers, […]
Product Design encompasses the entire process of creating a product or service. From identifying the market need for it to actualizing and refining it, Product Designers lead those efforts. With such a wide range of duties, Product Design requires an entire team consisting of various roles, each with a different specific contribution to the finished […]
